UX Research & Strategy
"The only thing more expensive than writing software is writing bad software. – Allan Cooper
User Experience Strategy
A series of strategy sprints can help define and align business and user requirements. Issues tackled at the UX strategy stage may include:
- Defining business and user goals
- Understanding target audience(s)
- Setting goals and success metrics
- Defining an iterative research & design process
- Stakeholder education
- Planning for organizational change
Techniques & Methods
Business Discovery
Stakeholder interviews & workshops | Competitive research | Requirements gathering and prioritization
Strategy
Process Planning | Project Ecology | Benchmarking
User Research
Interviews | Focus groups | Surveys
User Analysis
Persona Narratives | Customer Journeys | Experience Maps | Stories | Scenarios | Storyboards |
Business Ethnography
Contextual Interviews | Field Studies | Mobile Research | Longitudinal Studies
